India accounts for 20% in the world’s mobile phone subscribers. New data from GSMA states that India would be the fastest growing mobile market on earth between now and the year 2020. India hosts 20% of all cell phone subscribers using a further half a billion new smartphone users expected in the following 3 years.
The requirement for more cell phone data, power and features is ever-present across all regions, together with the Indian market being no exception. Consumer needs have changed with an unexpectedly fast rate. The rapid adoption of smartphones has triggered unexpected requirement for high-powered devices which exceed the manufacturing infrastructure of India. Smartphone demand exceeds supply, with 26.5 million shipped to India from April to June 2015. An archive-breaking number up 44% through the 18.4 million units shipped in the same period in 2014. Worldwide smartphone sales in 2016 fell to single digits initially ever according to Gartner, India’s market has bucked this trend, by using a 29% surge in 2016, using the world’s fastest growing market to a staggering 22% prior to market average. While the requirement for high-end smartphones will continue to excel, best phone under 30000 have hit a steady decline. This may spell bad news for local feature phone manufacturers, nevertheless the paradigm shift by and large will manage to benefit the telecoms industry in america.
The last year has seen an incredible shift which includes taken analysts and industry experts by surprise. Data from Q3 2015 forecasted that India would overtake the US in size of market by 2017. By February, reports emerged that India had already surpassed the USA and cemented itself because the second largest market, with a 15% development in Q4 2015. With established smartphone markets commencing to stabilise, India is constantly exceed boundaries with its rapid adoption. A recentstudy learned that “India will grow nearly 5 times faster than the world’s largest smartphone market China, where growth has decelerated.” China is the established world leader inside the mobile market for many years, with saturation being reached. Because of this oversaturation, Chinese manufacturers are capitalising in the Indian opportunity, with companies for example Xiaomi and Huawei investing in the region.
Smartphones are proving to be a primary device for enabling the digital world in the region. Not merely have ended half of internet users solely mobile, nearly 60% of users accessed the net for the first mob1e on their own mobile phones – a clear contrast to a lot of other countries, where desktop and laptop are the first devices used. Mobile venture capitalist Benedict Evans recently said, “For numerous thousands of people, cellphones are not only their first computer however their first electrical device for any kind”. This has never been more relevant to a market than India, where multiple generations are now being introduced to the connected world solely through mobile phones.
Fuelled by growing smartphone penetration and the evolving mobile payment infrastructure landscape, the Indian mobile gaming industry, currently estimated at $200 million, is all set to breach the billion-dollar mark to achieve $3 billion by 2019 as outlined by a recent study.
India has come from within the radar in recent years, establishing itself rapidly among the largest mobile markets on earth. A study released in 2015 estimated that India’s marketplace for mobile commerce would expand from $2 billion in 2014 to $19 billion by 2019, by using a large percentage of this originating from mobile gaming. “Mobile gaming has taken off in India with 2.5 billion game downloads throughout the last one year. In the 20 apps which are downloaded by smartphone users inside the first month of purchase, five are games.”