Marketers are spoiled for choice when it comes to content curation and sharing software. This software space is full of platforms that enable you to search through content, filter noise, and analyze the impact of your own social shares.
Marketers love BuzzSumo, and even for good reason. It gives content research, social listening, influencer sourcing, and link research all-in-one place, and plenty of this information is free – to a degree. As soon as your company needs something more or diverse from what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a summary of the most effective BuzzSumo alternatives for a variety of different use cases. Each of these tools provides some type of “trending content,” feature, but that’s really in which the similarities end. When you’re done skimming 14 different social channels for viral content, do your team a favor and check out these options.
EpicBeat is made to curate content, find influencers, and perform social listening tasks. The interface has a good amount of features, but remains to be easy to learn, with filters, charts, and graphs to help you organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly through your site. It gives you integrations for social listening across most platforms, although only Twitter can be obtained at the free level.
The free version also limits you to content to a month old, however, if that’s everything required, it’s free forever. On the premium level, subscribers can look at content lists as old as one year. The internet site offers built in sharing and engagement stats for every content asset, so that you can easily find the most viral content and share it in your platform.
EpicBeat content dashboard
In the same company that owns EpicBeat, EpicTrack is undoubtedly an enterprise-level content sharing platform for the data-driven marketer. This software is a buzzsumo alternatives, but much more powerful with adding in-depth analytics about how content affects your bottom line. By combining your site content aggregation and sharing with site visit data, EpicTrack shows specific ROI for every bit of shared content. Which means you can track the immediate results of each post from the same platform the place you first discovered or scheduled the share.
As well as giving you an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, each of which are designed to allow you to gauge reader feedback. Sentiment Analysis lets you know the tone of comments and shares, so that you can react quickly to customer feedback (both positive and negative) without searching through every mention by hand. Mention Analytics tracks your content authors and filters customer response to suit your needs.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and internet based magazines depending on the topics and publications you specify. That can be useful if you’re looking for relevant third-party content to talk about – or, heck, just read – every day. Although Feedly is constructed on the Rich Site Summary (RSS) model, it goes far beyond the standard Feed with sharing, suggestions, and also over 200 application integrations. Every piece of content is stripped right down to its basic text and pictures, filtering out ad noise and sign-up interruptions, which makes reading on Feedly a calming experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, although the app integration permits you to build up your keyword and mention notifications into the existing content feed. The vast quantity of app integrations means sharing pertinent content with your team or audience is not difficult. Feedly doesn’t provide much when it comes to analytics on existing or shared content, although the stripped-down feel, mobile app, and easy content discovery tools turn this an excellent tool for marketers centered on reading and sharing.
Feedly mobile content views
Oktopost is designed specifically for marketers and social networking managers from the B2B space. As well as content discovery formats, your team can connect existing RSS feeds to keep track of your most valuable resources for new content. Automation helps streamline your posts sharing by scheduling posts across social platforms and services. Additionally they offer a browser extension for quick scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics directly into their platform to help you marketers look at the impact of the content. Additionally, it integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored for your organization’s needs.
Oktopost social curation dashboard
Because the name suggests, Sprout Social is a social networking-focused content curation and sharing tool for marketers. The mixture of discovery and publication capabilities with customer satisfaction and lead tracking makes this an excellent tool for smaller businesses and corporations with higher social engagement. Analytics and reporting features complete the platform, allowing marketers to prove successful campaigns and show measurable leads to stakeholders.
Sprout Social’s strength is at its customer-focused integrations. Direct messages from your social channels are routed to the dashboard, where any authorized users can respond without switching between a number of accounts. You can also utilize the Monitoring feature to follow along with mentions using a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is perfect for marketers and social media marketing managers who would like to improve backlinks and relative SEO as well as tracking content and mentions. Ahrefs crawls over 4 billion links each day, which is useful when your strategy relies heavily on link-building. While those crawlers are out scouring the web for links, they’re also able to curate a great deal of brand- and keyword-related content to your team to talk about. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike most of the platforms on this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. Just what it lacks in sharing capabilities the software makes up for in analytics. Ahrefs is perfect for content managers and SEOs enthusiastic about how content and backlinking affects overall site and website landing page rankings, but may be confusing at a lower price experienced users.
Ahrefs content analytics dashboard
When you’re ready for a substitute for BuzzSumo, you can either monitor the achievements of your social posts by searching through channels and switching from platform to platform, or you can save your time and change to a social media platform that will it all.